Rowena Harper had grand designs when she established Fountain City Montessori in Hamilton, turning to Wintec House E9 to get noticed.
E9, owned by directors David Hallett and Jeremy Hughes, is known for website design but it did far more for Rowena’s new business venture, which is due to open in March next year.
E9 came up with the Fountain City Montessori logo, brand manual including color swatches and style guide, business cards, signage, folders, brochures, letterheads, car stickers, and other branded products.
BUILDING THE BRAND: Rowena Harper at the building site of Fountain City Montessori in Claudelands.
“We conceptualized and created the brand identity for Fountain City Montessori,” said E9 general manager Mehrdad (Merv) Behroozi.
“We had seveal face-to-face meetings with Rowena. We spent time listening to her and learning about her as a person, her business, her goals, and her strategy. We kept her involved at every step and did not hesitate to question her views in order to truly understand her motivation.
“By working closely with Rowena we have been able to provide her with sound advice in our areas of expertise”
E9 web, graphic and print designer Aida Khangholi worked hard to achieve uniformity in the brand identity.
“We were also able to create a logo that was well beyond our client’s expectations,” Merv said. “Aida ensured visual consistency between the logo, building, and all other visual products that Fountain City Montessori will be using.”
Rowena was full of praise for E9’s work.
Rowena Harper showing off her new Fountain City Montessori brand developed by E9.
“I love it,” she said.
“My logo is very distinctive and totally different to anything else in the early childhood education space. It represents my business name – it is a fountain, and is also a plant, symbolizing growth.
We see the child playing, happy and growing with outstretched arms. The child is also surrounded by nature in a warm and safe environment. The spring colours also resonate with me and also symbolize growth.”
Rowena said E9’s staff were “extremely relaxed, friendly and willing to ask big questions to fully understand the brief”.
Creativity at Aida’s heart
Aida Khangholi fits in perfectly at E9 as web, graphic and print designer.
“I love art and creativity and I enjoy learning and making new things,” Aida said.
“Every day is a new experience for me and I tend to manage every second of my life effectively and wisely.”
She described herself as a hard worker who is innovative and highly motivated.
“I am an energetic person and I am proud of myself on my record of never missing deadlines because I am responsible and organized. I enjoy helping others and I always volunteer to help especially when it comes to graphic design. I believe that what I dream is achievable, so I never give up and I work very hard to achieve my goals and wishes.”
Aida’s role at E9 includes consulting with clients during the process of designing and developing web, graphic, and print designs. In the process, Aida is mindful of the user experience as she goes about her design work, using photography, motion graphics, social media, image retouching and manipulation whenever appropriate.