Meet the Company-X team

Our ever-growing team are Agile software development specialists.

We develop award-winning software that not only smashes the problems our clients bring to us but also makes them look good.

We’ve won many prestigious awards.

Our principles

Company-X operates by three core principles. Always has done. They are:

  • Making our clients look good
  • Doing what we said we’d do
  • Giving our clients choices
David Hallett and Jeremy Hughes
AGILE SOFTWARE DEVELOPMENT SPECIALISTS: Company-X co-founders and directors David Hallett (top) and Jeremy Hughes.

Our history

Company-X was founded in 2012 by software specialists David Hallett and Jeremy Hughes.

Both directors ran their own IT businesses before Company-X Limited was incorporated on December 19, 2012.

David was consulting director of Pulsar Computer Solutions, founded in March 1998, while Jeremy was managing director of Ignition Software, founded in March 2001.

Jeremy sought a business partner after receiving growth advice from The Art of Life consultant Steve Murray.

“I had known David for three or four years,” Jeremy said. “We’d met at industry events over and over and over and I thought yeah, David.”

But were they a good match?

“We walked and talked a lot,” Jeremy recalled.

Jeremy convinced David to complete a DISC profile, focussed on the personality traits of Dominance, Influence, Steadiness, and Conscientiousness.

“We both did a DISC profile and my profile dovetailed with David’s,” Jeremy said. “David loves doing all the stuff I hate doing.”

As David and Jeremy met for more advice from Steve it became clear Ignition Software and Pulsar Computer Solutions would cease trading. Something new would arise from the ashes like a phoenix.

“We did not want to make either of our companies the new thing,” David said. "If you always do what you’ve always done, you’re always going to get what you’ve always got. What’s going to be different?”

There was one moment, Jeremy and David collectively said,” Right, let’s do it. What are we going to call our new company?”.

Steve proposed Company-X as a placeholder name.

“We spent a couple of days thinking about names,” David said. “Then we came back to do the naming session.”

“We put all these names on the board, and then I went, it’s all just dumb,” Jeremy said. “You know what? It’s already Company-X. Why do we need to call it something else?”

David added: “Steve looked at us and said what does it mean? We said that’s the point. From a sales perspective, it’s brilliant, because people say to me what is Company-X? Well, let me tell you about Company-X. It’s a really cool concept because you can play with it and do a lot of things with it. You can talk about the software company with the x-factor, x marks the spot for software savvy, the Company-X men and women, all sorts of stuff. It’s a fun kind of brand for us.”

Company-X was established as a cornerstone tenant of Waikato business incubator Soda Inc in the old Innes and Co Ltd soda pop factory at The Meteor in Victoria Street, Hamilton. Company-X moved to Wintec House with the rest of the Soda Inc tenants in 2015.

Company-X has grown from the two co-founders to a team of nearly 60 software specialists.