LET THE GAMES BEGIN: The user interface (UI) could motivate users, says designer Briana Christey.User interface (UI) and user experiences (UX) designer Briana Christey

Gamification is being used to motivate and engage users of Magnetize’s new business management app.

Gamification is about motivating users' behaviour with game elements, such as challenges and rewards.

“Building the application from scratch, we were presented with an exciting opportunity to rethink how the user interface (UI) could motivate workers to log their time,” said user experience and user interface designer Briana Christey.

“We had a lightbulb moment ­­– that if we enable Jase the worker to see who else has logged time on a job, we could appeal to his sense of competition, and motivate him to do the same.”

Company-X took an iterative approach to the project as it collaborated with Magnetize, industry subject matter experts and Magnetize clients and potential end-users.

“I have been in business in a variety of roles and Industries for 35 years. Partnering with Company-X and Briana Christy combined with a relentless focus on our clients and potential clients, I can honestly say this is the first time that I can say I have worked on a project that has been truly driven by the focus on its clients and their needs and solutions to their pain points” Magnetize chief executive Paul Lyons said.