Company-X co-founders and directors David Hallett and Jeremy Hughes share their top tips for start-ups who want to grow their business.
- Start with a unique business model. You need a point of difference. There is absolutely no point in doing the same thing as everyone else in your sector.
- Bring in experts. You might hold the monopoly in your field but be sure to validate your business ideas with those who know business well.
- Brainstorm until you can brainstorm no more. Define the principles under which you will do business. These really are as important as your point of difference.
- Establish goals for the business using the SMART methodology: Specific Measurable, Attainable, Relevant and Time-based.
- Do not go it alone. Ensure someone else in the business has your back. A problem shared is a problem halved. Two brains are always better than one.