GROWTH GURUS: Company-X co-founders and directors Jeremy Hughes, left, and David Hallett.
GROWTH GURUS: Company-X co-founders and directors Jeremy Hughes, left, and David Hallett.

Company-X co-founders and directors David Hallett and Jeremy Hughes share their top tips for start-ups who want to grow their business.

  1. Start with a unique business model. You need a point of difference. There is absolutely no point in doing the same thing as everyone else in your sector.
  2. Bring in experts. You might hold the monopoly in your field but be sure to validate your business ideas with those who know business well.
  3. Brainstorm until you can brainstorm no more. Define the principles under which you will do business. These really are as important as your point of difference.
  4. Establish goals for the business using the SMART methodology: Specific Measurable, Attainable, Relevant and Time-based.
  5. Do not go it alone. Ensure someone else in the business has your back. A problem shared is a problem halved. Two brains are always better than one.