Data, facts and statistics collected for reference and analysis, should underpin every business decision.
If the quality of that data you are making decisions on is bad, so potentially are the outcomes of those decisions. This does not bode well for business.
Bad data quality can lead to inefficiencies in your business. Bad data quality can also lead to excessive costs, compliance risks and customer dissatisfaction.
Good data quality provides you with the facts and enables well-informed decision making. Having good quality, rock-solid, data removes assumptions, emotions and politics from the process.
Good data quality is a priceless business decision making commodity.
If you are making decisions on data you should consider and confirm the quality of the data first.
Company-X has helped many clients in New Zealand and overseas improve their data quality, and make better data-driven decisions as a result.
Data quality issues are often unknown in business until all of its data is pulled together.
