When Parking Sense won the largest parking guidance contract ever awarded in the United States it asked Company-X to help it deliver.


Parking Sense offers intelligent parking solutions to manage, track, and charge for on and off-street parking.

Parking Sense developed a simple, low cost, efficient, and smart parking solution. Parking Sense delivers a combination of hardware and software products to support the evolution of driving experiences. The system directs vehicles to available parking garages and spaces within those garages, helping to reduce congestion, improve the carbon footprint, and optimise the usage and profitability of parking assets.

The system is based on low-energy technology, reflecting the company's focus on environmental benefits and sustainability. The Parking Sense system is a scalable, dynamic solution allowing users to customise the product and build in additional features and technology over time.


Parking Sense, the inventor of innovative parking technology, turned to Company-X to help with the 21,000-space parking contract with Los Angeles County Metropolitan Transportation Authority.

Other big customers include CBRE Galleria Office Towers in Dallas, Texas, the University of Washington in Seattle, Washington, and the Walter Reid National Military Medical Centre in Bethesda, Maryland.


Deloitte Fast 50 Rising Star Parking Sense partnered with Company-X worked on a trio of innovative parking products.

ParkUp Pay is Parking Sense’s smartphone application that enhances and streamlines the driver’s paid parking experience.

SpaceNet is a car park management system for collecting real-time analytics and Key Performance Indicators (KPIs) from parking garages.

Where is my Car is a smartphone application that helps drivers find their parked car inside a multistorey car park building.

The end goal of all the projects was to bring smart technology into the outdated parking industry.

IT MAKES SENSE: Company-X’s Marcel van de Steeg, left, demonstrates software features to Parking Sense’s Stacey King, Jake Bezzant and Company-X’s Claire Sherrington, right.


“Company-X has been fabulous to work with,” said Parking Sense Global Chief Operating Officer Stacey King.

“It’s going to be an ongoing relationship.”

“Company-X has the flexibility to ramp up with the depth and breadth and quality of staff when we need all hands to the pump.

“Parking Sense USA, headed by chief executive Jake Bezzant from Cambridge, was the only exhibitor at the recent International Parking Institute Conference and Expo to have a working solution to demonstrate the parking process from the beginning to the end.

“Despite the time difference between the expo, in New Orleans, and New Zealand, they were always available for technical support.”


“Our appearance at the International Parking Institute Conference and Expo proves that our collaboration with Company-X enables us to be a real innovator of parking technology. We are thrilled to be working with another New Zealand company taking on the world.”

Parking Sense USA chief executive Jake Bezzant

Services Provided
Business analysis, Mobile app development, User experience, User interface design, Project management, Systems design, Web app development
Technologies Used
Angular, AWS, Bluetooth, Bluetooth Low Energy (BLE), HTML/CSS, Mongo DB, Node.js, Serverless