Bayer CASE STUDY: Long term planning and forecasting

Bayer asked Company-X to develop long term planning and forecasting software

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition.

Bayer’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and ageing global population.

Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Bayer Group aims to increase its earning power and create value through innovation and growth.

The Bayer brand stands for trust, reliability and quality throughout the world.

The Bayer Group employs around 100,000 people and has annual sales of 41.4 billion euros. Research and development expenses before special items amounted to 4.9 billion euros.

Bayer responds to hundreds of customers across regional and national levels with an extensive catalogue of specialized chemical and pharmaceutical products.

Forecasting is always a challenge.

Bayer’s long-range planning must anticipate supply and demand two years into the future.

Company-X reviewed Bayer’s CropScience division’s processes and required outcomes to develop a robust strategy and software application for sales forecasting and procurement planning.

To accommodate the national spread of Bayer’s stock, sales team and market, the application was designed to run on both local desktop computers and remote laptops.

Syncing to a centralized server at Bayer New Zealand’s Auckland head office, the application reports and manages all sales forecasting and monitoring, sales budgets, customer and product data, supply planning, stock levels and product ordering.

“Company-X demonstrated a willingness to visualize issues from our business perspective, not just a technical software perspective. They listened very carefully to our issues but were not just a ‘you tell me what you want’ supplier. Expect them to take ownership of projects, make suggestions and make it happen.”

Bayer's Hugh Lemon