Canoe Racing New Zealand asked Company-X to automate its canoe sprint racing finish-line.


Kiwis love to be in, on and around the water. Paddling in all its forms has been part of its culture since New Zealand’s early beginnings.

Canoe Racing, incorporating Sprint, Marathon, and Surf Ski paddling, embodies that connection to the water by offering both racing and recreational paddling opportunities across the country.

Canoe Racing New Zealand has a proud history of international success at the highest levels of the sport and is committed to building on that success. Equally, it wants to encourage paddling for sheer enjoyment – incorporating racing and social events and building a community of paddling enthusiasts.


Canoe Racing New Zealand wanted to automate its canoe sprint racing finish-line.

The existing timing system needed one person to capture time with a stopwatch for each of the nine racing lanes and a tenth person to oversee it.


Company-X went to Lake Karapiro to watch the racing environment and see how the software needed to work in a practical sense.

Requirements were ensuring the software was easy to use for an ever-changing group of volunteers.


Company-X developed a more accurate automated system from a set of high-level requirements.

The team built a software solution that recorded start and finish times for nine racing lanes and took a photograph and captured video at the finish line.

The system used video cameras and wirelessly linked personal computers to provide a finish line operator view and administrator function.

“The finished product is exactly what we needed and is robust enough to function in the ever-changing weather conditions that an outdoor, water-based sport must operate in. Company-X directors David Hallett and Jeremy Hughes were great. I really appreciated the ‘can-do’ attitude they brought to the project and am immensely happy with the new system.

Canoe Racing New Zealand International Technical Official Karen Simpson

Services Provided
Business analysis, Software design and development
Technologies Used